Monitoring media coverage and mentions

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They talk about us: : Count the number and quality of media mentions. Analyze the reach and impact of each piece of coverage.
Website Traffic : Monitor website traffic spikes after PR efforts. Use tools like Google Analytics to see where your traffic is coming from.
Social Media Engagement : Measure likes, shares, comments, and follower growth on your social media accounts. High engagement indicates that your PR efforts are resonating with your audience.
Website Traffic and Engagement Analysis
Metric Description Tools to use
Website visits Total number of visits to your site Google Analytics
Bounce Rate Percentage bulgaria whatsapp of visitors who leave after one page Google Analytics
Average session duration Average time spent on your site Google Analytics
Evaluating the contribution of PR to business objectives
Leads and Sales : Track any increase in leads or sales that can be attributed to your PR efforts. This is the ultimate measure of success.
Brand Awareness : Use surveys to gauge changes in brand recognition and perception among your target audience.
Share of Voice : Measure your brand’s media presence compared to your competitors. This can help you understand your visibility in the market.
Tracking the impact of your PR efforts is critical for startups. It allows you to adjust your strategies and focus on what really drives results.

By measuring these metrics regularly, you can refine your PR strategy and ensure your efforts are aligned with your business goals. Remember, the key is to focus on both the quantity and quality of your PR efforts to get the best results.

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