Scheduled and periodic sending

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1. Understand user behavior:
Companies can analyze historical email data to find out when users are most active. For example, some customers check emails in the morning, while others are more active in the evening or on weekends. By adjusting the email sending time, companies can ensure that emails reach customers' mailboxes at the most appropriate time and increase the open rate.

Regular emails can help companies maintain brand exposure, but it is also necessary to avoid disturbing customers too frequently. You can set the frequency of regular sending according to different holidays, promotional seasons or customer behavior, such as once a month, once a week, etc.

3. Use smart email sending:
Modern email marketing platforms provide smart sending features that can automatically select the best time to send based on each user’s behavior and time zone. This can greatly improve email delivery rates and engagement.

5. A/B Testing and Continuous Optimization
A/B testing is one of the necessary steps to ensure the success of email marketing. Companies can test different versions of email titles, content, images, CTA buttons, etc. to understand which elements are most likely to arouse customer interest, thereby continuously optimizing email results.

1. Test different email elements:
When conducting A/B testing, in addition to the email title, you can also test details such as the structure of the email content, the combination of pictures and texts, and the color of buttons. Continuously optimize canada mobile phone numbers database emails through data feedback to make them more in line with the needs of the audience.

2. Analyze email effectiveness:
Through the analysis tools of the email marketing platform, companies can monitor indicators such as email open rate, click-through rate, conversion rate, and unsubscribe rate, and compare the effects of different versions to make adjustments and improvements.

3. Continuous follow-up and optimization:
Email marketing is a process of continuous optimization. Companies should constantly adjust marketing strategies and email content based on market changes, user feedback and data analysis to ensure that each email marketing campaign can achieve better results.

6. Choose the right email marketing platform
Choosing the right email marketing platform is essential to achieving successful email marketing in 2025. Companies should choose a powerful and easy-to-use email marketing platform based on their needs. Here are some factors to consider when choosing a platform: