Your brand’s why drives your entire manifesto. Without a clear and compelling purpose, your manifesto will come across as a false and emotionally manipulative sales pitch.
Your brand purpose is one of the hardest things to identify and communicate. It’s the petroleum manufacturers email lists North Star that guides your brand’s decisions and actions. It tells your customers not only what you do, but why it matters.
And that's where you can get loyal customers.
To do this, think about the difference your brand wants to make in the lives of your customers or the community at large. Answer these questions: why was your brand born? Why does your brand exist beyond making a profit?
Make it aspirational but achievable. And remember, simplicity is key: a powerful purpose statement is easy to understand and even easier to remember.
For example, have you noticed that successful brands have a “life mantra”?, for example