With this information, the marketing department can create relevant content that helps the leads. Another very important thing is to align a Service Level Agreement (SLA) between marketing and sales. This is a document that defines what the obligations of one team to the other are. For example, the marketing team should determine what information defines a sales qualified lead (SQL). Also, the salespeople’s role is to define how many contacts a sales representative should try to establish with a lead before leaving it aside.
And now, get to work! We have reached the end of our article! We hope you enjoyed this content retail email list about lead generation. We are sure that, by testing new strategies like those we mentioned, you’ll be closer to producing real results for your company. Are you ready to take your content marketing strategy to the next level? Start your free trial of WriterAccess today and experience the power of high-quality content.
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