Group 1: large companies, among the 250 largest companies in the Netherlands
Group 2: ICT companies
Group 4: communication agencies
The choice to assess corporate blogs of large companies was mainly determined by previous studies. brother cell phone list In most studies, blogs of companies from the Fortune 500 serve as research material. I chose the other 3 groups mainly because they should be familiar with the phenomenon of blogging from their profession. For example, you would expect ICT companies to be user-friendly in any case, while a communications agency can be expected to have strong content. Together, the 40 blogs form a good cross-section of the Dutch corporate blogging world today.
Result 1: good content
My final assessment of the content of the blog posts is quite positive. In general, organizations are aware that a blog is not a promotional channel, but should be a source of interesting information. Also, the reason for a blog post is often topical and the posts are visually attractive (through headings, images, etc.). The only thing that the blog posts in this study really fall short on is promoting interaction.
The main conclusions about the content of the blog posts in a row.