It augments what lead volume can tell you. For example, let’s say a particular blog post is generating an average of 20 leads per month. Regardless of what 20 leads generated means to your business, you, as the marketer, need to understand that number in the context of how many people actually landed on that blog post. If 4,000 people saw the blog post and only 20 converted (a conversion rate of 0.
5%), you might be able to make changes to the blog post that increase the conversion rate — and therefore, lead volume. On the flipside, if 100 people saw the post and 20 of them converted (20% conversion rate), that’s a estonia business email database high-performing blog post, and you want to take steps to drive more people to it. Customer Acquisition Cost (and Cost Per Lead) At the end of the day, every lead generation tactic and channel has one thing in common: They come at a cost.
, PPC spend, or landing page copy, marketers are typically restricted by a set budget for their lead generation efforts. If you spend that entire budget on generating 12 leads, it’s important to know whether that low volume is a result of budgetary restrictions or ineffective tactics or channels. That’s what key metrics like cost per lead (CPL) and customer acquisition cost (CAC) can add to the story of your lead generation operation.