Online advertising: miseries and greatness

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José Luis Rodriguez , journalist and general manager of La Vanguardia Digital , energized and provided significant data on the current situation of online advertising, not without emphasizing the disadvantages or difficulties that the sector is going through, and admitting his own ignorance on certain issues. A realistic day, but one that was enlivened by talking about future devices (avant-garde, of course on which we will be able to read La Vanguardia.es.

With the paradox of the steak and the combo plate, José Luis illustrated the quality of what the online advertising product represents, at a price that does not even remotely correspond to the appropriate chinese overseas america number user list value. The combo plate, or online advertising, presents a product/service that is the advertisement itself, and an added value that is highly customizable, measurable and creative, for which one is not paying what one should. Advertising , within all the actors that make up the

How can we change this situation in a positive and beneficial way?

– Creating differential value through media (brand value)

– Using the medium for branding.

– Associate the brand with value propositions that are thus considered by the end user.

– Segment the market by IP

– Disseminate the value of innovative and effective creativity.

– Develop advertising models that provide value to the user

Providing value to users, whether through models, content or formats, is essential. But the question remains: do users really want advertising in their news content? Rodríguez's resounding answer was yes. A newspaper without advertising (and he can confirm this from his own experience) is boring.