Sex and advertising, a successful combination

[jrineakter]

Sex is one of the most powerful attractions there is, which is why sex and advertising have always gone hand in hand. You've probably heard the phrase a lot: sex sells.



But is this true? Do people really buy a product just because it is associated with a sexual image? How is sex used in advertising?



Sex in advertising


Simply put, sex in advertising is based on the use of sexual or erotic images (although sometimes subliminal sounds or messages are used instead of images) that are specifically designed hong kong telegram data to arouse interest in a particular product, service or brand. Attractive people (especially women) are used to attract a viewer, reader or listener. This happens even if the relationship between the product and the eroticism is only slight.



This is nothing new. As early as 1885, W. Duke and Sons, a soap manufacturer, included erotic images of the most popular female stars of the time on its packages. And it must be said that it did quite well.



Sex sells


It sounds like a cliché, but it's completely true. Men's magazines know this well. When an attractive woman appears on their covers, sales increase. Men are especially attracted to sexual images.



Sex, advertising and psychology


We humans have what is called a reptilian brain (or lizard brain). In evolutionary terms, this is the oldest part of our brain and is responsible for survival. Our reptilian brain only pays attention to three things: food, danger, and sex...



Even though our lizard brain operates on the subconscious level (and so we are not aware of its presence), it is always there. Whenever a person is exposed to a sexual message, their reptilian brain is activated. And when that happens, our impulses take over. That is why it is very difficult to ignore sexual messages.



A trick that should not be abused


Not all products can be easily linked to erotic elements. Using sexual messages may work in the short term, but it can also damage your brand in the long term. However, it is not necessary to use images of fully naked models in advertisements. Showing an ankle or neck can work just as effectively.Sex and advertising, a successful combinationBack to homeSex and advertising, a successful combination
Sex is one of the most powerful attractions there is, which is why sex and advertising have always gone hand in hand. You've probably heard the phrase a lot: sex sells.



But is this true? Do people really buy a product just because it is associated with a sexual image? How is sex used in advertising?



Sex in advertising


Simply put, sex in advertising is based on the use of sexual or erotic images (although sometimes subliminal sounds or messages are used instead of images) that are specifically designed to arouse interest in a particular product, service or brand. Attractive people (especially women) are used to attract a viewer, reader or listener. This happens even if the relationship between the product and the eroticism is only slight.



This is nothing new. As early as 1885, W. Duke and Sons, a soap manufacturer, included erotic images of the most popular female stars of the time on its packages. And it must be said that it did quite well.



Sex sells


It sounds like a cliché, but it's completely true. Men's magazines know this well. When an attractive woman appears on their covers, sales increase. Men are especially attracted to sexual images.



Sex, advertising and psychology


We humans have what is called a reptilian brain (or lizard brain). In evolutionary terms, this is the oldest part of our brain and is responsible for survival. Our reptilian brain only pays attention to three things: food, danger, and sex...



Even though our lizard brain operates on the subconscious level (and so we are not aware of its presence), it is always there. Whenever a person is exposed to a sexual message, their reptilian brain is activated. And when that happens, our impulses take over. That is why it is very difficult to ignore sexual messages.



A trick that should not be abused


Not all products can be easily linked to erotic elements. Using sexual messages may work in the short term, but it can also damage your brand in the long term. However, it is not necessary to use images of fully naked models in advertisements. Showing an ankle or neck can work just as effectively.