It is also a good strategy to optimize all your marketing channels , in addition to your websites. Specifically, you should optimize your website so that:
Load faster, especially on mobile devices. Remember that more than half of internet traffic comes from mobile devices, including your B2B customers. That means your website needs to load very quickly, regardless of how many pages it has.
Make it easy to navigate. Nothing drives away potential customers faster than a poorly organized website that is impossible to navigate intuitively. Your website should be as simple as possible, while retaining its aesthetic qualities and functionality.
In addition to that, you need to optimize your marketing channels , so that they are:
Effective at converting leads into customers. For example, you could use A/B testing to determine whether one email ad or newsletter or another is better at driving conversions or website visits.
Be profitable. The last thing you want is to waste time or belgium telegram phone numbers marketing budget on ineffective marketing channels.
To keep up with this B2B marketing trend, you’ll need to carefully analyze your marketing and advertising data. The more data you analyze, the better you can optimize and refine your marketing efforts.
Account-Based Marketing
Account -based marketing is also very important today. Also called ABM , account-based marketing focuses on developing unique or customized marketing strategies for specific accounts within your customer list.
This marketing trend is most important for businesses or brands that rely on a few large clients or those that need to retain customers for the long term . But it's still an important trend to keep in mind, especially if most of your revenue comes from a small group of clients.
Artificial Intelligence and Machine Learning become more important
Of course, AI and machine learning will become increasingly decisive in B2B marketing and other sectors. These types of tools:
They will help you collect and organize more data than ever before.
They allow you to analyze important data so you can gain new insights into the market.
They will help you customize marketing materials to differentiate between customers and customer accounts, etc.
Fortunately, many of the best marketing tools already incorporate AI and machine learning-based algorithms or functionalities within their software programs. In fact, AI and machine learning are almost omnipresent in the marketing world; we expect this trend to become more established as time goes on.
For example, Benchmark Email just launched a suite of AI-powered tools that help users increase their deliverability and create more engaging and personalized email content .
More confidence in influencer marketing
Influencer marketing is n’t just for end-user marketing. In many cases, it can be used for B2B marketing as well . Partnering with the ideal influencers on platforms like Instagram and TikTok can do wonders for improving lead generation and conversion rates.
Selecting the most suitable influencers can:
Boost your sales
Increase adoption rates of your software or services
Help develop your brand's reputation and authority in your niche
More payment options
Finally, another marketing trend for B2B companies may emerge in 2023 and beyond: a greater emphasis on offering alternative payment methods . Secure payment gateways will soon allow B2B customers to pay with Bitcoin, cryptocurrencies, and other digital payment methods. If you decide to accept cryptocurrencies for your products or services, make sure to set up a high-quality cryptocurrency wallet that allows you to safely receive and store cryptocurrency payments .
New payment options are advantageous for B2B businesses as they can expand their clientele to a larger number of customers around the world. However, increasing your customer base alone will not translate into increased revenue in B2B. That is why it is best to monitor customer churn with loyalty software .