Email 1 (Triggered ~30-60 min after abandonment): "

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Still thinking about it?" or "Did you forget something?" Display images of the viewed products, link back to the product page.
Email 2 (If no engagement, ~24 hours later): Feature related products, highlight key benefits, address common concerns, or include social proof (reviews for those products).
Email 3 (If no engagement, ~48-72 hours later): Potentially offer a small, time-sensitive incentive (e.g., free shipping, 5% off) to encourage conversion.
Personalization: Dynamic product recommendations based on their Browse history.
Abandoned Cart Emails (High Intent, Last Nudge):

Behavior: User adds items to their shopping cart but south africa email list leaves before completing the purchase.
Purpose: Recover potentially lost sales, remind users of their items, and address reasons for abandonment.
Content:
Email 1 (Triggered ~1-2 hours after abandonment): A gentle reminder with product images and a direct link back to the cart. "Don't leave your items behind!"
Email 2 (If no conversion, ~24 hours later): Reiterate benefits, add urgency (e.g., "Items won't last long!"), highlight payment options, or social proof.
Email 3 (If no conversion, ~48-72 hours later): Offer a specific, time-limited incentive (e.g., "Complete your order and get 10% off!").
Personalization: Display the exact items in their cart, total price, and a clear call to action to complete the purchase.
Post-Purchase Series (Customer Nurturing & Upselling):

Behavior: Customer completes a purchase.
Purpose: Enhance the customer experience, build loyalty, encourage repeat purchases, cross-sell/upsell, and gather feedback.
Content:
Order Confirmation (Immediate): Essential transactional email.
Shipping Updates: Keep them informed about delivery.
Product Usage Tips/Tutorials (2-3 days later): "How to get the most out of your new [Product]." This reduces buyer's remorse and improves satisfaction.
Cross-Sell/Upsell (1-2 weeks later): Recommend complementary products based on their purchase (e.g., "People who bought X also love Y").
Review Request (1-2 weeks after delivery): Ask for a product review or a general feedback survey.
Re-Order/Replenishment Reminder (For consumables, based on typical usage cycle): "Looks like you might be running low on [Product X]!"
Personalization: Reference specific products purchased, dynamically recommend related items.
Re-engagement/Win-Back Campaigns (Churn Prevention).