Great PR that will attract new clients can be done without a budget. The main rule is to use it in your beauty salon. In this article, we will tell you about 6 PR mistakes that should not be made.
6 PR mistakes that hinder the promotion of a beauty salon
According to our data, owners of small companies, including beauty salons, believe that PR campaigns will not help them attract clients and will only become an unaffordable luxury. They are sure that PR activities are the lot of only large companies. In fact, this is a misconception. There is a lot of false information around the topic of PR, due to which small businesses often make mistakes that prevent them from attracting new clients. In this article, we decided to talk about the main PR mistakes that should not be made when promoting a beauty salon.
Mistake #1: A start-up business doesn’t need PR
Most new salons that have just opened do not even philippines mobile phone number list think about using Public Relations. It seems that the task of PR is to work on an existing reputation. And if there is no reputation as such, then PR is not needed. This is the main mistake.
Let's start with the fact that PR is an excellent channel of communication with the audience, which helps to build reliable relationships with potential and existing clients. Make this communication constant, thanks to which you yourself will subsequently influence your image, and your actions will be the basis. But if you do not tell others about yourself, then others will talk about you. Or not talk at all, which is even worse.
What can small brands do? For the initial stage, it is enough to create accounts of your salon in social networks, add information about your company to various Internet maps at an active address.
Social networks are the face of your salon. Tell your clients about yourself here, build trusting relationships so that they want to come to the salon. To do this, regularly publish information about services, new products and discounts. Show the process from the inside: how you process tools, talk about the masters, show the salon space, intermediate photos of your services.