Barcamp e-commerce: e-Shop 2.0

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At the Barcamp e-Commerce conference held on 28-01, there were several simultaneous talks on different topics. In previous posts we talked about Technologies for Online Stores and Marketing Strategies for Search Engines . Today I am developing the last post on the debate: e-Shop web 2.0: communicate, create community, animate and… sell

Abandoned shopping cart

In this debate participated

Toni López from Canal IP and Francesc Grau from Conzentra gambling data singapore focused on clarifying that success on social networks is not written in stone, that one must work slowly but surely, and using the trial and error method. With these previous concepts in mind, some items to take into account in the social strategy of an online store are:

1) Determine which networks and what type of people say what things.

2) Determine the objectives of the online store and what it aims to achieve by participating in the networks.

3) Start a conversation by adding value , interacting and listening.

4) Adjust the presence to networks where a positive result is perceived (generally in the medium and long term, i.e. 4-6 months onwards), always clarifying whether said network is related to the product/service offered and the desired target.

5) Be transparent . On the Internet, steps leave a mark and many people are aware of them. A good product or service that also communicates in a consistent and transparent manner has very competitive advantages over those that do not.

Well-known cases such as Dell Outlet , which through its participation in Twitter has generated revenues of more than 3 million dollars and currently has more than 100 employees posting on its Twitter accounts. Another well-known case is Zappos , which currently has more than 1.6 million followers. Zappos employees and the CEO himself, Tony Hsieh , are in charge of managing their accounts.

It is important to keep in mind that social media is not the panacea nor the only way; therefore, the social media strategy of an online store must be supported by other online and offline actions.