The Prime energy drink soon became a hit

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His criticism included pre-launch crypto purchases by the team and marketing toward children. Investigating Logan Paul's Biggest Scam In response, Paul disputed the allegations and threatened legal action against Coffeezilla. In January 2023, he apologized and promised a $1.3 million refund for the game’s NFT holders. However, this didn’t fix the problem. In February 2023, investors filed a class-action lawsuit against Logan Paul. This led to a refund program in January 2024, with Logan offering refunds to people who agreed not to sue.


Despite his earlier apologies and some actions such as buying russia mobile phone numbers database back Base Egg and Base Animal NFTs, in June 2024, Paul decided to sue Coffeezilla for defamation. According to Coffeezilla, Logan Paul filed this lawsuit in response to his request for a new investigation into Liquid Marketplace (a company in which Paul has a stake). We are yet to see how the legal battle will conclude and how much this will affect Logan Paul’s net worth. Business Ventures Logan also makes a fortune from selling his own merchandise and other business ventures.


In 2020, Paul launched his Maverick Apparel brand, which made over $40 million in the first nine months. In 2022, Logan Paul partnered with KSI, his former boxing rival, to co-found a hydration drink brand called Prime., and is the favorite of Saint West, Kim Kardashian‘s son. Kardashian requested a customized blue-and-pink bottle from Paul’s company. The company’s first beverage was Prime Hydration, introduced in 2022. It was followed by Prime Energy and Prime UFC 300.