What are email marketing metrics and KPIs?

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Email marketing metrics are simply data points that show the performance of your email campaigns. This is analytical data that tells you how many people read your emails, how many unsubscribe, how many convert into customers, and much more.

Key performance indicators (KPIs for short) are also measurable values ​​used by companies to assess their success in achieving important business objectives. They differ from metrics, although the two are often used interchangeably.

KPIs help track progress, identify areas for improvement, and guide decision-making. They vary rcs data mexico depending on the industry and specific objectives, but generally focus on key aspects of business performance, such as revenue, customer satisfaction, or operational efficiency.

Below, we outline the most important email marketing metrics and what they reveal. For each metric explained, we'll provide an example of the business insights it can reveal, along with tips for improving it.