A study by Marketo indicates that prospects who receive special attention make 47% more purchases than prospects who don't. This series keeps your brand top of mind, which gradually builds your credibility and leads to increased conversions.
Loyalty sequence
Maximize the lifetime value of existing customers. Retention is the true driver of profit, with a 5% increase in retention resulting in a 25% to 95% increase in profit (Bain & Company). This sequence involves maintaining customer engagement and value, encouraging repeat purchases and referrals.
Suggested structure:
Email 1 (1-2 days after purchase) : Express your gratitude by sending rcs data germany a thank you message and offer a small discount or incentive for the next purchase to encourage customers to return.
Email 2 (5-7 days after the first email) : Share helpful tips or resources to help them get the most out of your product. Include links to guides, FAQs, or videos for a seamless and engaging experience.
Email 3 (2-3 weeks after the second email) : Feature a customer testimonial or highlight how others are enjoying the product. Invite them to share their own experience, leave a review, or engage on social media.
Email 4 (1 month after the third email) : Ask for feedback to show that their opinion matters. Offer a small incentive, such as loyalty points or a future discount, to thank them for their time.
Email 5 (2-3 months after the fourth email) : Remind them of the loyalty benefits they have access to, reinforcing ongoing value and encouraging future engagement.