However, there are still some companies lagging behind in this area, either because they do not invest enough in social networks or because the resources are not being used properly.
In this article we will try to answer one of the most frequently asked questions we get: Is it worth investing in social media?
Digital Marketing Strategy
Before getting into the subject, it is important to define exactly what social media marketing is.
This practice involves creating content to promote your business or product on platforms such as Facebook, Twitter and Instagram.
Content must be designed for each social network to increase brand recognition and generate sales leads.
Likewise, this strategy must be framed within your company's digital marketing plans to obtain better results.
If you combine it with other actions such as SEO/SEM and email campaigns, you are maximizing the reach of your brand.
Benefits of Social Media Marketing
The benefits of social media marketing are varied. They range from directly interacting with your users to saving money on your marketing budget.
The truth is that a good presence on social media will help you stand out in the market and therefore increase your sales.
On the other hand, the potential of social networks continues to be discovered over the years.
There are companies that have managed to improve their customer service through Twitter and WhatsApp, while Facebook and Instagram allow us to sell directly from the platform.
Here are the four most important benefits of social media marketing.
Content for social networks
1) Brand recognition on social networks
Making your products and services known in a saturated market like the current one is not a difficult task.
With social media you can achieve brand recognition at a lower cost than other traditional methods.
Today, nearly 97% of marketing professionals include social media as part of their strategy. In addition, it is a way to get closer to your audience.
In 2018, approximately 3.2 billion users participated in social networks worldwide.
While network penetration varies by country, it's not hard to see why creating and sharing content designed for these platforms can be profitable.
Social media has been shown to improve engagement (user identification or connection with the brand) and interactions with your company.
Every time a user likes, comments or shares your posts, you are improving your brand recognition.
On the other hand, social media marketing can complement other digital strategies.
For example, SEO (search engine optimization) can be boosted with active profiles on different social networks. While from your networks you can direct organic traffic to your company's website.
2) You create valuable relationships with your customers
Social media emerges as a means to connect people regardless of distance.
The same principle can be applied to your brand: social media will allow you to connect with your audience. This implies a degree of direct interaction that is impossible to achieve through other means.
That's why it's necessary to interact with your customers in this way, without limiting yourself to simply publishing information about your products and services.
This way you can create long-lasting relationships and brand loyalty with every interaction.
It is important to note that if you are going to use your networks as a customer telemarketing leads colombia telephone number data service channel, the tone of the communication must be in line with your digital marketing strategy.
It is recommended that you involve various departments such as support, human resources and marketing to ensure the quality of the channel.
3) You increase conversion rates
One of the advantages of social media is that it allows you to access detailed statistics about your users: who they are, their ages, where they interact with you, and how they relate to your brand's content.
This information allows you to adjust your strategy when necessary and in real time.
With social media marketing you can increase conversion rates and generate leads for your business.
Actions such as contests, direct sales on your profile or broadcasting live videos of your brand allow you to obtain leads from consumers interested in your products or services.
If you also create landing pages on your website , conversion rates can increase considerably. The important thing in this case is to take the content where your customers are and make them feel attracted to your brand.
Social media gives you the opportunity to personalize your brand to generate greater trust among your users.
Market analysis
4) Market intelligence on social networks
Finally, part of a good social media marketing strategy is learning about your market.
Direct interactions with your audience help you to understand their perceptions, doubts and complaints about your brand. You can also find out what they think about other similar products and your competition.
Moreover, you can stay on top of market trends as well as your competitors' actions. This helps you to always stay ahead in your niche and constantly improve the quality of your products.
Tips for Social Media Marketing
Just like in traditional marketing, before you start implementing any social media strategy, you need to research who your audience is and which are the best platforms to focus on.
For example, if you own a food or wellness business, a Yelp page could help you increase traffic to your business, while for a craft business, a Pinterest profile may be more profitable.
Content creation must be adapted to each platform to generate engagement .
Finally, you need to measure the results after each phase of the campaign.
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