In addition to this, and because it works through keyword searches, the ability to advertise and launch ads as a result of these makes it a perfect platform for carrying out advertising campaigns.
These campaigns help businesses gain visibility among users and launch marketing strategies. However, it is important to know how to use the platform to create successful ads.
If you are looking to run advertising campaigns through social networks , the Facebook Ads platform is ideal for creating a social media marketing strategy.
1.1 First Steps
1.2 Segmentation
1.3 Define the budget
1.4 Bidding strategies
1.4.1 Automatic bidding
1.4.1.1 Maximizing clicks
1.4.1.2 Target impression share
1.4.1.3 Target cost per action
1.4.1.4 Return on advertising investment
1.4.1.5 Maximizing conversions
1.4.1.6 Maximizing conversion value
1.4.2 Manual bidding
2 How to choose the right keywords
2.1 Put yourself in the shoes of your potential client.
2.2 Don't do anything generic
2.3 Choosing the right number of keywords
2.3.1 Broad Match
2.3.2 Modified Broad Match
2.3.3 Phrase Match
2.3.4 Exact match
2.3.5 Negative agreement
3 How to write ads
3.1 Repeat the keyword in the ad
3.2 Don't make spelling mistakes
3.3 Use the vocabulary specific to each country
3.4 Always add a call to action
4 Monitor goals and performance
5 How to optimize the campaign after its launch?
5.1 What to do when costs are too high?
5.2 What to do to increase investment?
6 Campaign Reports
7 Start remarketing campaigns
How to create a Google Ads campaign?
Remember that if you need advice and help with your Google Ads campaigns, you list of peru cell phone numbers can contact our Digital Marketing agency in Bogotá , or also any of our offices in Barranquilla or Bucaramanga .
First Steps
The first thing you need to do is create a Google Ads account at ads.google.com .
Once you have done this, a box will appear where you must select “new account”. There you must enter your data and you will finally be able to access the platform.
Google Ads account
To create a new campaign you will need to click on create campaign and you will first need to select your objectives for it.
Create a new campaign
After you click on “new campaign”, you need to add a goal to it.
You can choose between sales, leads, or web traffic, among others as shown below:
Select campaign objective
After choosing your goal you must give your campaign a name.
Since you'll likely be running multiple campaigns in the future, it's important to be as descriptive as possible with your campaign name.
Campaign name
You can show your ads to interested people when they search for what you offer on the search network, the display network, or both. If you only want to show your ads on one and not the other, or vice versa, you can edit this in settings.
On the Search Network, your ads appear in Google's search results, while on the Display Network, your ads appear on affiliate websites.