Keep in mind that 80% of users follow company profiles on Instagram and for this reason your brand must have a presence on the platform, to reach your potential customers and in the same way, they can find you.
If you have heard terms like algorithms, hashtags, tags, mentions and metrics, don't be scared. It's important that you learn little by little and start with the basics. Remember that perseverance makes perfect and once you have a solid foundation, you will become an expert.
If your company is not yet on Instagram, you may be missing out on great opportunities. For this reason, in this guide we will teach you how to manage Instagram for companies from scratch.
Why use Instagram for your business?
In 2019, Instagram was the fastest-growing social network with more than 1.2 billion users.
It is worth noting that in 2019, Instagram reported a 55% growth in corporate accounts, with 15 million. This was because companies realized that their target audience was very likely to be among these users.
Instagram has also had several improvements for the benefit of companies. telemarketing leads argentina telephone number data This has made its use in a Digital Marketing strategy essential.
For example, it implemented a profile for companies that allows you to have the necessary statistics to measure the success of your publications.
1. Instagram is constantly attracting new users.
2. Users feel a special attachment to the platform.
3. Marketers can better engage with their audiences thanks to new features that the platform implements every day.
Colleagues discussing social media strategy
How to create a business Instagram?
The first thing you need to do is create an Instagram account for your business, even if you have a personal account you should create one especially for your business. To do so you can follow the steps below:
Download the Instagram app from Google Play or Apple Store depending on the device you have or you can access the following link to enter directly from the computer: www.instagram.com . But remember that the functions you can perform from the computer are limited.
All you need is an email or a password, you can also register directly with a Facebook account.
Instagram login
From there, in your profile section, you must go to the menu and select settings.
Instagram settings
Within settings you choose account
Account within the instagram account
In account you select change to business account
Instagram business account
Once you have it, you can also connect your Instagram profile to a Facebook profile. To do this, you must log in to linked accounts within the account.
Linked Instagram accounts
There you select the Facebook profile you want to link to.
Business account
Finally, edit your details in edit profile and add all your company information so that users know what products or services you offer and how to contact you.
Linking to Facebook from Instagram
What are the strategies you can use on Instagram?
Remember that in order to generate tangible results on Instagram, it is not enough to have a company profile; you must enhance it to reach your ideal clients and encourage them to purchase your products or services, just like with other digital marketing tools used for your business .
For this reason, we present some strategies to take into account when managing your business profile.
Use hashtags
Brands have created 70% of the hashtags on Instagram . They are highly relevant because they help us gain exposure to our audience, especially if it is highly segmented.