It also has 2.41 million active monthly users . This allows us to see the importance of the platform in terms of digital marketing and reach.
Due to Facebook's algorithm, it is difficult to connect organically with the audience. Some recommendations to achieve this are the following:
Don't post during peak hours.
Use Facebook groups to get closer to your audience.
Create a type of content that generates more engagement.
Publish regularly.
But despite your efforts, the reality is that if you don't invest in paid advertising on social networks , in this case on Facebook, much of your content will be lost and you won't reach the audience you're targeting.
This is why it is advisable to pay to reach the desired audience, taking into account the creation of good segmentation with the help of Facebook Ads .
Facebook platform for advertising
Types of Facebook campaign objectives
Within the Facebook Ads platform, you will find 11 objectives to choose from. It all depends on what the desired result is that you want to achieve and also the purpose for which the campaign was created in the first place.
Brand recognition
Brand awareness refers to the way your customers and potential customers remember your brand. To generate such awareness, it is important that your brand has consistent visual content.
This way, users can identify it by its shapes, colors, or style, and as a Facebook ad, it serves to introduce your brand to a new audience.
Scope
Reach refers to the number of unique people who see your Facebook post. Ideally, an ad with this objective wants to reach as many people as possible.
Traffic
Traffic refers to the number of people who come to your website or another external site from Facebook. These sites can also be apps or Facebook Messenger itself.
Interaction
The goal of engagement is to increase the number of people who take relevant list of argentina cell phone numbers action with your content. For example, liking, commenting, or even signing up for events or claiming special offers.
App downloads
As the name suggests, you should choose this when you are looking for people to download your app.
Video views
Video Ads
Lead generation
You use this objective when you want your customers to go through the conversion funnel . That is, follow the process until they reach the final goal, usually making a purchase or taking an action that is relevant to you.
Messages
You use this when you want to encourage users to contact you via Facebook Messenger. It usually includes a call to action from the ad.
Conversions
A conversion goal is used when you want users to take a specific action. As mentioned above, it is usually a purchase, however it can be any action that is relevant to you.
Catalog sales
You can connect your e-commerce site with Facebook. This way, you can display your products from the product catalog that your target audience might be interested in.
Traffic in business
Drive Facebook users to visit your store or business.
Types of Facebook Ads
Facebook has a wide variety of ad types . For each one, you need to take into account the number of characters to use and the measurements.
This is always changing, so you need to keep up to date. You should also know that not all ad types are available for all campaign objectives.
Photos
Try to use high-quality photos. Ideally, for this type of ad, you should use little or no text. If you use too much text, your ad will not display normally, as Facebook will consider your content to be of low quality.
Photos are a great way to get started in the world of Facebook advertising. You can use a post you've already published and simply advertise it.
Remember that when it comes to visual content, creativity is what draws the most attention. So be creative and always keep your target audience in mind.
This type of ad works with all campaign objectives except video view, as the objective is directed to the video format. Likewise, if you want to include more images, there are other formats that we will see later.
Image Ads
Videos
Facebook is the type of content that Facebook users like the most. Users spend 5 times more time on video content than on static content.
Videos work for all purposes except catalog sales. They are also great for creating engagement and even conversions.
Try to keep videos short. Remember that the first 3 seconds of a video are crucial both for engaging the user and for communicating the value of the video.
Please note that a video ad does not necessarily have to be a video recorded in this format, gifs and other animations can also be used. In the same way, you can create videos using a set of images.
A good practice is to collect successful image-based content and re-release it as a video, as long as it all makes sense together.
There is also a video ad exclusively for mobile phones. This includes polls where people interact and is effective in creating brand awareness.
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