What data does a 360 client profile include?

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Have you ever thought about how deeply you know your customer? The answer to this question is the key to a successful marketing strategy. In this section, we will look at what data is included in a 360 customer profile and why knowing it can be your competitive advantage.

Personal information:
A 360 customer profile may contain a variety of personal data, including name, age, gender, pakistan telemarketing datalocation, education, marital status, and employment information. Some of this data may be automatically determined, such as location, while others are entered by the customer .

Purchase history:

This section includes information about the customer’s previous purchases, such as dates, amounts, products or services purchased, and the frequency of their purchase. Such data is collected and analyzed in the customer data management platform (CDP) and plays an important role in forming marketing campaigns.

Behavioral data:

This section contains information about the customer's interaction with the brand's products or services, such as their activity on the website, clicks on advertisements, reviews and ratings. Such data is usually collected using special analytics tools and scripts.

History of interaction:

This is a detailed list of all customer interactions with the company, including calls to the contact center, questions on social networks, emails and chats. This data plays an important role in forming a complete customer profile and their preferences.

List of interests:

This section includes information about the customer’s preferences, hobbies and interests, which can be collected based on their actions on the website, social networks or through browser tools. This data helps to personalize marketing campaigns and make them more relevant to the end consumer.

Understanding what data is included in a 360 customer profile is key to a successful marketing strategy. However, we cannot forget about the importance of complying with legal regulations in the field of personal data protection. In Russia, there is a law (Federal Law No. 242) that sets strict rules for storing and processing customer information. It is important to note that Passteam offers solutions for collecting customer data in one profile that meet all legal requirements.