What is a WhatsApp Chatbot and how to create one on WhatsApp Business?

[Dimaeiya323]

WhatsApp Business and chatbots have proven themselves as communication channels between brands and customers, with no signs of slowing down. There are currently around 2 billion active users on WhatsApp in over 180 countries, and the numbers are growing. A WhatsApp chatbot can significantly improve your business communication. In this article, discover the real value of WhatsApp chatbots and how to create one.

CM.com
CM.com
SUMMARY
What is a WhatsApp chatbot?
What are the benefits of WhatsApp Business chatbots?
WhatsApp Chatbots Use Cases
Instant Customer Service
Automate Processes
Collect customer feedback
Lead Generation
Alerts and Notifications
How to create a WhatsApp Chatbot?
1. Register on WhatsApp Business Platform
2. Define your Goals
3. Set up Conversations
4. Integrate your CRM
5. Allow transfer to a human agent
Successful WhatsApp Chatbot Testimonial: KFC
Getting started with WhatsApp Business chatbots
What is a WhatsApp chatbot?
A chatbot is a computer program that simulates a human conversation by interacting with users through text or voice interfaces. It can be integrated into messaging platforms, such as WhatsApp, websites, and apps. On websites and apps, a chatbot can often be customized to reflect the company's branding. The WhatsApp interface is unchanging, but thanks to technology, the chatbot can be ultra-advanced.

Chatbots can be used for various forms of communication. In external communication for customer service, lead generation and sales support. On the internal communication side, they can be used during onboarding or throughout the employee lifecycle as an HR assistant. They are often used to automate repetitive tasks , provide instant answers and offer personalized service.

Chatbot capabilities vary, but AI chatbots , in particular, use natural language processing (NLP) techniques to understand and interpret what users say and provide appropriate responses.

So why choose to implement a chatbot on WhatsApp? What are the benefits? What are the use cases? Where to start? Let’s find out!

What are the benefits of WhatsApp Business chatbots?
Overall, the goal of a chatbot is to provide an interactive, conversational experience, allowing customers to obtain information, complete tasks, or engage in dialogue as if they were interacting with a human. This means that businesses can:

Be available to customers 24/7

Provide instant answers to customer questions

Reduce the volume of direct contacts

Freeing up resources for more useful tasks

Adapt and evolve chatbots for many use cases: service, sales, HR, etc.

Improve the overall customer experience

WhatsApp Business Platform has a long list of benefits that make it an ideal host for your chatbot and invaluable to your business:

Popularity
As we have already mentioned, there are 2 billion active users on WhatsApp in over 180 countries! The popularity of WhatsApp guarantees you to reach your audience.

Familiarity
Since most customers already use WhatsApp, they will appreciate the ease of use as well as the accessibility of the chatbot.

Deliverability
With a high deliverability rate, you can be sure that the messtbot are deliowner/partner/shareholder email lists vered to your customers. And the cherry on the cake is that WhatsApp also has one of the highest response rates.

Security
WhatsApp offers end-to-end data encryption, making it secure and easy to use.

Rich Media
WhatsApp chatbots allow customers to upload photos of new products, video demos, invoices, or other business-related information. It is also possible to share addresses for fast delivery.

Need more arguments? The statistics speak for themselves: