Sensory marketing: examples, advantages and how to apply it

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In this competitive world, full of brands, logos, products, services and companies, differentiation is key. That is why more and more companies are looking for ways to attract the attention of their potential customers , searching and experimenting with an endless number of marketing techniques to generate value and achieve their objective. Today, in this post, I present one of those techniques: sensory marketing, and I show you whether or not it is compatible with the new and disruptive digital environments.


What is sensory marketing?
Sensory marketing is a technique that seeks to create value based on emotional and behavioral actions . This creation of value is usually linked to promoting the sale of products or services.

Sensory marketing appeals to the 5 senses, creating emotions and sensations that contribute to the consumer experience and a positive association with our brand, product or service. It is, therefore, directly related to the limbic system of people, which makes a series of evocations and memories stand out with great force .

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Types of sensory marketing
There are 5 types of sensory marketing depending on the sense it appeals to:

Visual marketing : is that which is perceived through sight .
Auditory marketing : is what is perceived through hearing .
Olfactory marketing : perceived through the nose .
Taste marketing : is that which is perceived through the mouth .
Tactile marketing : perceived through touch .
Advantages of sensory marketing
This technique, executed correctly, can offer us certain advantages:

Sensory marketing allows you to connect with consumers on a higher level : it creates sensa cfo email list t and favors providing added value , a key aspect for building loyalty .
It promotes differentiation : the added value makes you stand out from the competition.
It reinforces branding and strengthens the brand: recognition and an association are created in the consumer's mind with some positive aspect.
Examples of sensory marketing
I imagine it will be easy for you to find physical examples, but what if we want to combine it with the digital world? Are digital marketing and sensory marketing com