The Weapons of Persuasion

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" The Weapons of Persuasion " brings together the main studies carried out by the author, Robert Cialdini, to influence and persuade through sales techniques.

Overall, Robert points out six principles that can be applied to any part of selling, which he calls "mental triggers."

16. The goal, a process of continuous improvement
" The Goal, A Process of Continuous Improvement " portugal mobile database by Eliyahu M. Goldratt tells the story of a factory manager who needs to improve his performance within 3 months.

To do this, you must find ways to reduce production costs, increase profits and optimize inventory.

Thus, the book brings excellent insights for sellers. Ultimately, selling also requires the creation of processes that bring the necessary results to achieve the sales goal.

17. The Power of Habits
Everyone who works in marketing needs to cultivate some habits, such as following new market trends and updating their Digital Marketing knowledge .

In sales, the scenario is no different. That is why the book "The Power of Habits" by Charles Duhigg is quite appropriate.

He helps salespeople reflect on the actions in their routine that may be hindering their development and productivity.