So the more pleasant and personalized the consumer experience is , the more likely your user will be to be converted by the sales team.
That’s why this is where most B2B campaigns see the biggest timing discrepancy. Your first interaction with a lead might happen when they sign a new six-month contract. That’s okay.
This means your marketing and sales teams have six full months to nurture that lead until they’re ready to sign with a new supplier. That’s why this is the time when your brand should be at the top of their list.
As we said at the beginning of this article, the B2B sales cycle takes time. So playing by the rules of the extended sales cycle is necessary to build your brand and, naturally, fill your pipeline.
The bottom of your funnel is where your most qualified leads will be lurking. These are the people who have interacted with your website before, whether through PPC ads or through content distributed via blog or social media, and who have returned for more information.
This is where your full lead generation campaigns begin. Your hong kong mobile database company will start exploring resources like exclusive content, unlocked by filling out forms.
Explicit CTAs that encourage conversion and focus the page experience on a single goal tend to perform best here. So emphasize conversion right from the experience—it’s time to move on from actionable insights.
At this point, your company should be less concerned with nurturing and educating your users and more focused on getting their contact information. After all, the goal here is to direct your sales reps through specific approaches.
It’s time to close the deal, to convert this lead into a paying customer. Which means that what your company should offer in this interaction at the final stage of your B2B sales cycle needs to be top-notch.
So if your goal is to actually convert a lead, the resource you explore here should match the amount of personal information they have to provide.
Therefore, finding the right balance between the form submission field and the actual relevance of the gated content is key to converting leads en masse.