Think Tumblr quotes, but geared toward businesses. Did you know that educational content you create for social media or articles can be reduced to visual content?
These pieces can be created using quotes, research data, market cases or any content that can be represented visually.
This not only helps repurpose content across platforms but also helps gain audience engagement with short browsing periods.
This can be especially beneficial when your company works with long-form content – like anchor articles. All your team or digital marketing agency needs to do is identify the main points and create visuals to support them.
13) Customer Stories
Your customers' success stories are one of the best ways to reinforce your company's position in your industry.
Not only do they help build trust in what your company offers, but benin mobile database they also demonstrate ways in which your product/service can be utilized.
Likewise, testimonials can also be pinned to your boards to show your audience how your brand is doing.
14) General Interest Content as B2B Marketing on Pinterest
With all this focused marketing content, where does all the other stuff go? The funny posts, interesting jokes, humorous content, memes, trivia and more?
Just create a separate board for all of this – while this isn’t your main goal, it’s a way to keep things light and moving, as well as keep your target audience engaged and humanize your brand.
The only thing your business needs to remember is that Pinterest's algorithm is not chronological and prioritizes pins based on engagement.
So, when in doubt, always choose quality over quantity when thinking about your B2B marketing strategy on Pinterest.
Remember: While Pinterest is a visual platform, the text you include with your pins is extremely important.