Digital Marketing Landscape: 1990s

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In 1995 the worldwide internet users reached 16 million
In 1996 the Americans were reported to spend an average time of 30 minutes online
In 1998 41% of the users logged in to AOL.com regularly
In 1998, Google was officially launched
In the 90s, CRM tools became very popular. It can be defined as software that tracked the interactions, taking place between the current as well as future customers.

Sales Force Automation (SFA) was the early form of the CRM el salvador telemarketing data and provided companies the important information regarding inventory control and interaction tracking.

Again, in 1999 the internet came into the picture which supported the emerging eCRM vendors and made possible to store huge volume of customer data online, further increasing the competition.

Now, the eCRM vendors made the customer information dynamic by allowing marketers to continuously update it, leading to an enhancement in the customer experience. But there was a challenge that companies had to face.

They did have heaps of data on customers but didn’t know how to make some sense out of it. This was later changed in 1999 with Salesforce.com the first SaaS Company.

The business application first being delivered through a website was done by the Salesforce company, now it is known as ‘cloud computing’. This served as the central point for future marketing technology.