Handlebars Merge Language (HML)
As one of the prerequisites, HML is essential for email compatibility over the Salesforce and Pardot platforms.
As the new drag-and-drop email builder is exclusive to the Pardot Lightning App in Salesforce, users are now able to search for and insert relevant data from using the integrated Merge Field’ button for tailored and concise email sends.
If you haven’t already upgraded from Pardot Merge Language (PML) to HML, this is not only an essential step in order to use the new drag-and-drop email builder, but beneficial for Pardot users in general.
If you would like more information regarding Why You Should Use Handlebars Merge Language (HML) for Pardot, please head to our blog here.
Need more support? Our on-demand training pitstop 4 ‘The life egypt country code of an email marketer' covers everything an email marketer needs to know when navigating Marketing Cloud Account Engagement (Pardot), from file and template storage to compliance, and practical use of the drag-and-drop builder.
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Hollie Fitzpatrick
Hollie Fitzpatrick
Hollie joined the MarCloud team with extensive B2B marketing experience. With a keen interest in marketing technologies, they strive to find the best solution to increase the efficiency and quality of marketing campaigns through rigorous testing and data analysis. A certified Pardot consultant, Hollie spends her days at MarCloud being fully solutions-focused.
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3D eBook cover with text Pardot Email Marketing Best Practices
Pardot Email Marketing Best Practices
If you find the process of planning, creating, and sending emails in Pardot overwhelming or too time-consuming, this ebook is for you because understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat.
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