Please note you can only have 10,000 items in a folder, and 16 levels of subfolders.
If you are a Pardot Plus account user, you will be able to utilise Scoring Categories in your folder hierarchy.
By enabling Scoring Categories through Pardot’s Folder hierarchy, we are able to collectively group prospects based on different forms of engagement, illustrated by an overall score and score on each subgroup (areas of engagement).
For more information on how using Folders in Pardot can enhance your marketing automation journey, please click here.
Watch this video to learn how to organise your Folder Hierarchy
5. Create Page Actions & Use Page Actions with Scoring Categories
Page actions are simply actions that are generated when a prospect views a specific page on your website.
Every time a prospect views a page that you have listed as a Page Action’ it shows in their Prospect Activity’ section on their prospect record.
This is a powerful feature to utlise as we are able to pinpoint what egypt code number interests the prospect and the stage of the buying journey they are currently at.
This is a key Pardot best practice in itself, however this can be explored further with the use of Scoring Categories.
Essentially, Scoring Categories refer to a prospect’s engagement with your business, how many points have been accumulated, shown through an overall score or subcategories based on certain activities.
When used in conjunction, this feature can add or reduce a prospect’s score in Pardot, dependent on the score allocated to certain pages.
By utilising this, we are able to segment different prospects for lead qualification.
For more information, we have a really helpful blog that explains how Pardot Scoring Categories Lead To Better Segmentation.
Additionally, we can set up completion actions off the back of a page view.
Screenshot of how to create a page action
For example, we could use the Completion Action Notify user’, to inform a Sales rep that a prospect has visited the pricing page on the website. By using completion actions, the sales team can be automatically notified which allows them to act quickly whilst that prospect is engaging.