To make life really simple, the Pardot Grading & Scoring Worksheet is an interactive PDF that you can complete digitally, with no need to print.
Although, if you’re a pen and paper person, you can print too!
Using the general process we use ourselves at MarCloud, it will guide you step-by-step through collecting the information you need about your buyers and using this to plan.
It includes:
Example Grading Profiles
How grades are increased/decreased
A matrix for grading based on your own criteria
Reminders about considering Salesforce values
Guide to mapping Automation Rules
Suggestions for lead scoring that you can tailor and adjust later
What’s more, to help you get started on the right foot we’re offering a free review of your completed worksheet! All you have to do is email it to us at [email protected] and we’ll give you a bit of feedback and some tips.
If you have any questions while completing your worksheet, just ecuador phone number search email the team [email protected] and one of us will be in touch to answer them for you.
Share
Tom Ryan headshot
Tom Ryan
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom Ryan
Featured resource