Running a corporate blog – download the content planner (free)

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The success of a corporate blog depends on many factors. The most important of them are: a well-thought-out strategy, good content, consistency in action and time. A tool that will help in implementing these elements is a blog content planner .

A company blog is an undertaking that requires a lot of time and consistency in action, and the effects of which you have to wait. You could say that running a company blog is a job for long-distance runners - ultramarathoners. Runners, who, unlike sprinters, have to plan their run for 13-15 hours. You have to distribute your strength well so that at the end you can enjoy the finish. I often make this clear to clients who are not fully aware of the specifics of editing a blog. Running a blog is a process. A blog requires a lot of work, but the effects we achieve thanks to it are long-lasting and work for us (for free) even for many years. There is one condition - we have to run it consistently and regularly. One of the most important stages of editing a blog in a company is content planning. A plan and proper management of work on the blog is a guarantee of success. A good content planner will help us with both of these elements.
What is a content planner?
Content planner/editorial calendar is a separate document that we use to plan, organize, and manage publications on the company blog. Content planners come in various forms, which are tailored to the needs of a given architect mailing lists group of people, editors working on the content of a given blog.
Why do you need a blog content planner?
A content planner is a tool that helps you organize and manage content on your blog. It works well when several people, several employees, are involved in creating a blog. Then, thanks to this simple document, you can coordinate the work of the entire team. The planner is also a form of control over employees and the contractor. Let's imagine that you are starting cooperation with a new copywriter or an agency specializing in running a blog for companies. As a company owner, you probably want to know what and how will be published on this blog. You want to be able to view and correct given content. You want to know if the blog is being edited in accordance with your ideas. The content planner will provide you with the necessary knowledge. To sum up - this type of publication calendar is especially useful during cooperation between a copywriter/agency dealing with running a blog and the client/company.
Using the planner you can:
determine the blog topic for a given month or quarter;
set publication dates and frequency of blog posts;
plan future blog content;
control the use of keywords in the content of texts.


With this type of planner, you can be sure that all your blog posts are written on time and on target. Without a blog editorial calendar, you risk losing track of who is writing what and when it is being published. A calendar will help you organize all of this information in one place, and it will also help you plan how to optimize your posts for search using keywords and conversions using calls to action. And finally, this type of content planner very often becomes the document on the basis of which the settlement with the agency or copywriter is made. One document, so many possibilities.

Where can I get a blog content planner?
As I mentioned earlier, there are many ways to create this type of planner. I prefer the simplest (and best) solutions. A good idea is to create a special table in Google Sheets.
This solution has several advantages:
Google Sheets is a free tool that anyone can access;
Google Sheets can be shared with others;
Google Sheets can be edited by multiple people, so you can work on your blog as a team;
Everyone has real-time visibility into document changes, which speeds up work and communication.

You can download such a planner for free from the link below. This planner will be useful for you in running a blog for your company and online store. The document can be uploaded to Google Sheets and shared with coworkers. You can modify it as you wish (e.g. add new columns). Of course, to be able to use this tool, you must have a Google account.


Download the blog content planner
Blog Content Plan
Want to start a blog for your store or company website but don't know where to start? Or maybe you've been blogging for your business for a while and are running out of ideas for engaging, (important!) converting articles that search engines will love?