Programmatic, the advertising of the future

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Programmatic advertising is the automated purchase of advertising space on the Internet.

This is one of the purest forms of advertising democratization, as it allows you to reach the right person, at the right time and in the right place, and also determine the price you pay for each impression.

On the other hand, it gives you access to all kinds of media.

You can choose the type of publications in which you want your brand to appear: you have at your disposal inventories of general newspapers, specialized newspapers, sector magazines, etc.

Programmatic uses, among other data, geolocation and GPS technologies up to 50 meters in radius to fine-tune the impression of the ads launched.

This discipline still has a long way to go.

Global programmatic advertising spending is expected to reach $85 billion in 2019, with the United States leading the way.

In Europe we are on the right track, as annual growth email list singapore in programmatic advertising is around 21%.

Programmatic advertising is not a trend that will do away with the advertising channels of Google, Facebook and other social networks, but rather proposes a new path that, with this trio of options, can cover practically the entire online sphere.

How can the advertising market be approached?
In Spain, the online advertising market can currently be covered through Google Ads, Facebook, Twitter and Instagram Ads and ONiAd.

Google Ads
Search engines and display are the two options that the Google platform provides us with.

Display campaigns are not as intuitive as SEM, but if you have an account you can try it without investing too much time to see how it works and if you can integrate it effectively into your strategy.

Social Media Ads
Instagram, Facebook and Twitter, social networks have the advantage of their segmentation reliability.

We know the age, sex, location and tastes of the profiles we are targeting.

It is a way that allows us a direct connection with those people likely to consume our product or service.

In addition, social media is a fresh and direct way to communicate advertising content integrated into our usual content.