Users had to meet various requirements to enjoy the discounts.

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In the past, Taobao and Tmall's platforms have become larger and larger, and their business has developed faster and faster, but users have not felt better service. Sometimes conflicts occur between users and merchants. When merchants cannot solve users' problems, the platform customer service is either unreachable or does not solve the problem after contacting. The customer service efficiency is very low, and many users have complained about such problems. During those years, users could finally enjoy some discounts during the annual promotion activities. E-commerce platforms also vigorously promoted the discount prices. However, in the end, users did not feel that it was really cheap, but various rhetoric and routines.



The algorithms were also very complicated. What was even more japan code number telephone unacceptable to consumers was that even if users placed orders according to this method, they finally found that it was not much cheaper. Moreover, e-commerce platforms have been playing with this method for many years until consumers became tired of it. In 2014, when Alibaba’s market value was once surpassed by Pinduoduo, Alibaba employees left a message on the intranet saying that Taobao should be “simple to buy and return, less routine, and more affordable”, which expressed the voices of many users and showed that Alibaba began to realize the problem.




In fact, Taobao’s positioning in the early years was similar to Pinduoduo. Both grew up by low prices and small and medium-sized merchants. Unfortunately, Alibaba later took the initiative to abandon many small and medium-sized merchants. In the early years, Alibaba firmly believed that an era of consumption upgrade was coming. Therefore, Taobao continued to upgrade its brand and introduced a large number of brands to settle in stores. The annual fee for technical services and the default deposit were also increased, causing some small and medium-sized merchants with weak competitiveness to leave Taobao.