Young people are looking for more precise and concise terms. Google has gone from being a search engine to becoming a question and answer engine. Therefore, when the user asks a question, they are looking for a specific answer and ideally they will find it on our website.
seo window strategiesWe must therefore identify how and what users are asking in the Google search engine. What age range we are dealing with, what tastes they have, and above all, what keywords they are using to ask those questions.
For keywords there are many tools such as Semrush , Sistrix , Keywordtool.io , keywordshitter , etc., which are used to extract the Long Tails and the Short Tails and form many phrases.
How to do it? You have to apply the techniques seen before, focused on generating greater user retention on your website and a positive user experience. For example, an e-commerce could insert descriptive videos in its product sheets. This will improve conversion and, above all, improve user retention.
Strategy Content Plan Blog4. Check the mobile number database internal linking of your pages
Internal linking of your pages is super important for SEO. But it is not enough to put a plugin or automate it to create internal links for certain anchor text .
linkIt is important to check the status of your page's internal links. The most linked pages are going to be the most popular within your domain, it is the way to indicate to the Google robot which are the most popular pages.
You can test it with Screamingfrog , which is a scraping tool . It analyzes a website and will give you the result of the pages that have the most internal links. If you filter them in Google Analytics you will see that they are the ones that receive the most organic traffic. If you want to know Google Analytics in depth, at Aula CM we have a face-to-face course and another online one so that you can learn all the metrics that will help you position your website with the help of this powerful tool.
One tip is to establish an order of importance for your URLs to link them internally. You should get many Long Tails from all these pages so you can cover the largest number of keywords for a certain content.
These links should be made based on the importance of the content and should not always be linked to the same keyword. They should have Short tails and Long tails as anchor text, and to do this you must first do keyword research and know how users are asking questions.