7 tips that will make advertising on Instagram more effective

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Are you interested in how to get maximum user attention through Instagram? How to achieve great business results with advertising on Instagram? How to use some advanced features offered by Instagram? How to get great results with little effort?

Advertising on Instagram has been a very popular topic in the last few months. How could it not be, when the number of Instagram users is skyrocketing. Data shows that Instagram reached the figure of one billion users this year. However, it is especially interesting to note that approximately 2/3 of these users use Instagram daily. This means that you have daily access to a large user base through Instagram - which you need to use to your popularity.

In order to help you achieve the best possible results when advertising on Instagram, today we will present to you as many as 7 tactics that will optimize your work on Instagram . Thanks to the tactics listed below, you will learn how to properly use the opportunities that Instagram offers and how to achieve maximum results with minimal investment .



#1: Switch your profile to a business account
Instagram has two basic operating modes: a private account and a business account . Unlike the private account that is used by most users, Instagram has prepared a business account for business users that offers a new dimension of Instagram management . Namely, by switching the profile to a business account, the user will see very detailed statistics through which they can track the progress of their Instagram profile, and also the possibility of creating ads via Instagram and various call-to-action elements. The business account can be easily configured in the settings, and you can return to the private account at any time.



#2: Showcase your brand with sponsored photos
Paid advertising on Instagram opens up many possibilities, but the basis is still - an ad in the form of a photo . Photos are the foundation of Instagram and as such are very good bait for users. First of all, it is important to take quality photos that convey all the quality of your brand. It is necessary to fit the photos into the rest of the content, but at the same adresse mail americaine time present your services and products through them. The main difference between a standard photo and a sponsored photo is the inscription in the upper corner of the photo, where it says ' sponsored '.



#3: Create video ads
Video is an increasingly popular way to express yourself online, but it's also increasingly being used for advertising on Instagram. Instagram allows you to post video ads up to 60 seconds long. Video can showcase multiple aspects of your product or service , making it an extremely popular advertising medium. If you're not sure how to use video to your advantage, consider using it to show how to use certain services or products you offer.



#4: Try Carousel Ads
Not so long ago, Instagram introduced the possibility of publishing a single post that can contain several photos, as well as a video. This possibility is also presented for advertising on Instagram, so it is recommended to try to use it in an optimal way. This way of advertising is great when you want to present several characteristics of a product or service within a single announcement . Definitely try it.



#5: Ads in Instagram Stories
Instagram Stories are currently experiencing a real boom, and many say that these stories are actually more popular than the Instagram wall (or timeline) itself. For those who don't know, Instagram Stories are a type of post that users can only view for 24 hours after it is created, after which they disappear from Instagram. Digital marketing experts say that Instagram Stories are currently one of the most cost-effective ways to advertise. Interestingly, you can place any content within Instagram Story ads – from photos and texts to video material.



#6: Harness the power of influencers
Influencer is probably one of the most popular terms in the digital world in the last few years. These are popular people who have a fan base behind them, which marketing experts can use to their advantage. So, an influencer has the task of presenting someone's product in the best possible way , and at the same time perfectly incorporating it into their activities on social networks. Influencers have experienced particular popularity on Instagram, which has actually enabled even lesser-known people to create their own fan base thanks to the quality of their content. Data shows that a smartly chosen influencer can bring very good business results. However, when choosing an influencer, you should be careful because there are more and more people who build their popularity on the basis of fake fans.



#7: Organize an Instagram contest
We all love to win a prize, especially when it doesn't take a lot of time. Instagram is a great platform for organizing contests and giveaways. Thanks to user giveaways, you can attract a bunch of new users , but also make existing ones aware of your brand. Organizing a contest on Instagram is not complicated and brings quality results, but there are still some rules that need to be followed.



Conclusion
Advertising on Instagram is a great way to raise awareness of your brand and attract new customers. The tactics outlined above have proven successful in growing many brands and businesses. Instagram has become one of the central platforms for online advertising, and it's up to you to take advantage of the benefits it offers .

If some of the terms on our list are quite unfamiliar to you and if you are struggling with how to implement certain tactics in reality, it's high time to contact us. Our team of experts has numerous Instagram campaigns behind them that have achieved success and brought a lot of new clients to various entrepreneurs. If you want our help, all you need to do is – fill out the form below.