As more businesses realize the value of this channel, simply being in the customer’s inbox will no longer be enough. Your SMS marketing needs to stand out.
Make sure your customers have opted in to receive SMS messages. Also, offer them valuable content that encourages engagement before sending SMS marketing.
Customize messages like birthday discounts or abandoned cart reminders to improve customer experience and increase conversions. Use specialized software like SendPulse to do this, which allows you to automatically send SMS in bulk or combine it with email.
For optimal results, keep your message short and include a simple call to action. See how Doomlings did this in their SMS marketing example below:
Disturbing
Image via Disruptive
The company wanted to notify its SMS subscribers about the sale. The goal was to create a sense of urgency and encourage last-minute purchases as the offer was coming to an end.
What's the result? The last day of sales alone generated an impressive $1,500 in sales!
You might also like:
Content Upgrade: An A-Z Guide to Double Your Blog Leads
Content Marketing
Content marketing is essential for attracting visitors to your website and creating awareness for your brand. This includes long-form writing, video, social content, and other creative content.
As customers move through the purchasing process, you can create a good content pipeline that addresses their pain points and keeps them coming back for more.
To implement a successful content marketing strategy, consider the following:
Understand your audience: Identify the preferences and interests of your target group and create content that resonates with them.
Create a content calendar: Plan and schedule content to ensure consistency and maximize reach.
Choose the right channels: Distribute content across different platforms to reach your audience where they spend their time.
Experiment with formats: Utilize different content formats (blog posts, videos, infographics, etc.) to satisfy different preferences.
Simply put, prioritize developing an ecommerce content strategy that helps you meet your stakeholders’ business goals.
Paid advertising
Paid advertising is a strategic approach for e-commerce businesses to increase visibility and targeted website traffic.
Platforms like Google Ads and social media advertising allow brands to reach specific demographics and interests overseas chinese in canada data and maximize the effectiveness of their campaigns.
To effectively utilize paid advertising, conduct thorough keyword research and create compelling ad copy that highlights your unique selling proposition. A/B testing different ad formats and targeting options helps optimize campaigns for better performance.
By analyzing metrics like click-through and conversion rates, you can improve your ecommerce marketing strategies and allocate budgets more effectively, ultimately increasing your return on investment.