Advertising on the big screen generates greater visual impact and greater recall

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Cinema is a product of mass and voluntary consumption in which advertising is also present, playing a fundamentally supporting role. The great value of advertising on this type of media lies in the quality of its impact, a consequence of the reception conditions offered by the medium. This is related to a high rate of recall. Advertising in cinema, in general, has a greater impact and is remembered more.

According to a recent study developed by Atres Advertising and Screenvision , 65% of Spaniards remember the association between the brand and the products that are promoted before the screening of the films in the cinema and where the level of recall rises to 90% when they are suggested or asked about the advertising they had previously seen. The results deduced from this study demonstrate and confirm the effectiveness of cinema as an advertising medium and demonstrate, as a conclusion, that viewers like advertising and that in more than 50% of cases they value its quality positively.

Advantages of Advertising in Cinemas The cinema supports all india mobile number and email database provider are each of the rooms and, logically, they are restricted to the local area, so the classification of this medium is centered on the category of the rooms, differentiated by the size and the offer of films (large room and multiplex) and, in any case, by the type of projection (original or dubbed version). Rooms or circuits are contracted according to the geographic coverage that is wanted to achieve. Quality of impact , consequence of the reception conditions offered by the medium.

This is related to a high rate of recall. Advertising in cinemas, in general, has more impact and is remembered. Non-existent saturation , since the number of advertisements that are projected is very small. Great quality , although with contrasts. There is a very clear distinction between the advertising of the big brands, suggestive, expressive, and that of small advertisers in the area who undoubtedly succeed in the opportunity of contact with their public but do not have professional means.


Positive attitude of the spectator : he has chosen to go to the cinema, he sees it as a leisure time, a diversion towards which he demonstrates a clear positive attitude. His attention on the screen is maximum. Certain geographical flexibility: The number of cinemas has been reduced but new ones have also been opened. Today, most towns have the cinema offering close or relatively close.