biggest question in my mind is culture. After all, the living

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However, the internationalization is not done well and foreign users cannot enjoy it. Of course, the reasons behind it are very complicated and I will not expand on this article. But to be honest, after writing this article, as a member of the Chinese experience industry, I can also be a little proud. The author of this article uses his rich practical experience to reveal to us the various difficulties and opportunities of cross-border e-commerce product management, guide us to return to the essence of business, find simple and effective solutions, and provide a practical guide for product managers.



1. Culture Before doing cross-border business, thedifferent israel telephone numbers countries are absolutely different. Unlike doing domestic business, we can be divided into "middle class", "sinking", luxury goods, or hard classification according to first- and second-tier cities, third- and fourth-tier cities. For cross-border e-commerce, we may say something similar: the United States, the United Kingdom, and outside Europe and the United States; Japan and South Korea; Southeast Asia; Africa... It can be seen that such classification is absolutely not enough.



In fact, it is equivalent to saying nothing. So what is more important is: how to understand culture? Is culture useful? I think this is the first priority issue to consider when doing cross-border e-commerce. Let me talk about my personal understanding: for example, based on my experience, American users and Italian users give me very different feelings. Although they may buy the same product (the same K), when "product + culture" is this product still the same product? The ability model and learning improvement of end product managers The first major challenge facing end product managers is how to correctly analyze and diagnose business problems.