How to perform a reliable content audit on your own website?

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Performing a content audit on a website can be an important factor that will allow us to achieve a high position in search results. A content audit, as the name suggests, is checking the website in terms of the content c level contacts appears on it. Content is one of the key elements that really says something more about our website. That is why it is worth taking care of the content and checking it regularly.

The article answers the questions:

How to create search engine friendly content?
How to improve content for positioning?
What should content for positioning contain?
A content audit should be conducted to identify subpages that require content changes, i.e. eliminating inconsistencies or duplicates . This audit should also indicate what content is missing from our site , so that we can then take care of supplementing it. This will supplement our site and limit the number of visits and queries from a specific group of recipients who entered our site from a search engine completely by accident. It is therefore worth considering exactly what an audit should consist of, which will concern our content on the website.

Contents:

Choose the right tool for analyzing your website content
Choose the audience for your content
Check the titles and meta descriptions of each subpage
Assess the health of your site and analyze internal links
Set goals for each of the available subpages
Check your website's current audience
Find the missing pieces
What results will we achieve by performing a content audit?
Choose the right tool for analyzing your website content
We don't have to spend a lot of time analyzing each subpage. We currently have various forms of software available to control the audit of the content on the website . Such programs will be able to perform many more difficult tasks for us. The free version of one of the software allows you to scan up to 500 subpages, it is Screaming Frog . The tool is easy to use: you need to enter the address of the page and start the analysis process, and after it is finished, paste the result into a spreadsheet to be able to sort our data accordingly. It is worth combining the strengths of the system with the Google Analytics system. The result of such a combination can be interesting information that is enough to define our target group.