This doesn't mean you need to know the life of the customer you're addressing in great detail, but just take advantage of some common ground that may have emerged in previous exchanges or use a bit of intuition to understand what they would like to hear from you and with what ToV.
2) Be clear and concise
Just as you might receive a lot of danish mobile numbers emails a day, your customer might receive the same thing. So, why bombard each other with unnecessary and fragmented communications ?
This is because, you must remember that:
So, you have to be clear and concise.
How? By using short, to-the-point sentences , highlighting key points in your response, and organizing your text into well-structured paragraphs.
Also, avoid using complex words, English words or technical terms that could confuse the recipient (especially if they are not used to using these terms).
3) Focus on the benefits
When writing an email, highlight the benefits that your products or services offer to your customer, while avoiding too much “ push ” communication. Focus on how the choices you have opted for are precise and useful to solve their problems, satisfy their needs and improve their work. Use concrete examples and metaphors to make the message more tangible and convincing.
An example? “Imagine that your Instagram profile bio and highlighted stories are your brand’s identity card.”