What is content management?

[shishir.seoexpert1]

Does the content comply with the company’s brand and communications guidelines?
What needs to be updated?
Does the content fit the challenges of our target customers?
Does the web content and the offers or CTAs (calls to action) contained therein elicit the desired responses?
What other search engine optimization measures can we take?
Read more:

SEO: How much time do I need to optimize my website?



A content audit takes time, but is necessary
Why? Because it allows you to gambling data lebanon reveal the existence of your content and shed light on the darkness of your content:

With a content audit, you evaluate using a content inventory list and certain key figures such as

traffic
bounce rate
time per page view
Conversion Rates (Lead Conversion Rate, Customer Conversion Rate, Fan Conversion Rate)
the existing content qualitatively and get a solid overview of all published content that is on your website.

With the help of a content audit, you can find out which content is well received and which should be revised. You can also check which buyer persona your content is suitable for in which phase of the customer journey and for which personas and phases you should still create content.