Tip 5: Discover new trends to follow in your industry

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Staying up to date with market trends is what keeps brands alive today.

Monitoring the hot topics in your industry allows you to predict where it's headed and swim ahead of your competitors.

Research the latest trends to find out if your current or future customers find them interesting, get new ideas for your blog posts, and take advantage of potential opportunities for future marketing campaigns.

Here's what you can do with Brand Monitoring:

Locate peaks of mentions on a particular topic, especially in forums and social networks.

The spike tells you that the topic has gained relevance online, which can play in your favor and contribute to the success of a PR campaign on that trend.

Online reputation management - Forums

Add a custom tab for the most useful mentions so you can come back to them later.

Tip 6: Anticipate crises
Online reputation management - Crisis

Constantly monitoring mentions will help you identify potential crises your brand may be involved in before they become a scandal.

If you react quickly and appropriately, you can mitigate the damage and even earn extra points for your audience's respect for your brand.

To achieve this, you need to focus on negative comments and reviews.

Brand Monitoring helps you with the monotonous task of searching and filtering.

Here's how to do it:

Keep an eye on the overall sentiment of mentions, both now and in the future, and compar email database marketing swiss e positive versus negative mentions in the “Overview” tab.

Filter mentions by negative sentiment, evaluate the authority of the source and react immediately if necessary – reaching out to people.

Online reputation management - Negative mentions

Set up daily, weekly or monthly email alerts to receive mentions in time and manage negative comments.