The reason why the KPIs to select are often not indicated is because, as we will see later, the KPIs depend exclusively on your strategic objectives.
Consequently, there are no right KPIs a priori, but only right KPIs to achieve your goals. In order not to leave you with further doubts, here we leave you some of the most widespread KPIs that could be useful.
Awareness : it is one of the fundamental KPIs in the world of social communication, because it allows you to monitor the notoriety and recognizability of the brand online. More precisely, Brand awareness is the level of knowledge of a brand by the target and also indicates the ability of the public to remember it and associate it with czech telephone numbers its products and services.
If this is also one of your goals, on this page you can see how we increased awareness on the digital channels of one of our clients who brought mental well-being to social media.
Engagement : it is among the most widespread KPIs in the social field. In fact, in the field of social media marketing, the term “engagement” refers to the degree of involvement that a certain content, web page or online initiative has towards the target and users. On the Marketing Glossary you can find an even more precise definition and see the difference between Engagement on Social Media and Customer Engagement.
Conversion : Conversion represents the completion of a certain process by the target audience. The most common example to understand what conversion is is the final purchase of a service or product. In reality, conversion can concern any communication and marketing initiative, not just sales. For example, we can talk about conversion when a user subscribes to the Newsletter or when the user downloads a report or responds to a specific call to action.
ROI (“Return on Investment”) is a measure used to evaluate the profitability of an investment. In simple terms, it measures how much you earn in relation to how much you spend.