MU Marketing Content and Lab and Pacífico Business School (PBS) have worked in partnership to disseminate successful content marketing cases in the country, good practices that will be very useful for marketing specialists. Through the experience of the following brands, we will explain how, by applying certain strategies, they have managed to stand out in a highly competitive market.
5th floor of the Banco de Crédito del Perú (BCP)
Banco de Crédito del Perú (BCP) launched the web series 5to piso , an initiative that seeks to explain its services and at the same time improve viewers' financial knowledge. The strategies used include branded content and Always-On Marketing . Learn more about this success story here .
BRANDED CONTENT
In this strategy, BCP uses content to express the positive values and turkish mobile numbers attributes of its brand. It has a YouTube channel and the dissemination of valuable content is done through a paid campaign to generate views for each video and the main website. In its actions, it applies edutainment , in order to educate more Peruvians financially.
Learn more about this topic here .
MARKETING ALWAYS-ON
The Always-On strategy is observed by having all the chapters available on the web 24 hours a day. These contents have the characteristic of being agile, they maintain a frequency and have been designed for a long-term duration, since the series has been running since 2021. As another part of the Always-On
strategy , BCP has created the Dra. del Ahorro series to continue generating valuable content for its audience. Learn more about this topic here .
“Having applied edutainment (education + entertainment) and the product itself adding value to people, has been a very good equation because it has allowed them to get hooked and also brings benefits to the brand.”
Christian Borja, Brand Strategy & Financial Education Manager at BCP
The ABC of Pacific Insurance
The ABC of Pacífico Seguros is a content platform that was created with the aim of providing useful information about insurance due to the low insertion of this type of financial products in the country. Through content in different formats, everyday stories are shown so that the audience can easily understand everything from how to use insurance to the importance of attending a vaccination campaign. Learn more about this successful initiative here .