TG Database

We've talked about lead generation and pipeline marketing, but how exactly do they differ?

Of course, you need leads for any type of marketing to be successful. However, the sales pipeline proves that you don’t need excessive leads to build a revenue-generating business.

So let’s look at some of ...

You want quality leads
With inbound, it’s quality over quantity when it comes to leads. That’s because you’re using a campaign that’s targeted to known personas.

Read also: Buyer Personas increase your company’s ROI – find out how!
You need to measure ROI
With inbound marketing, you can track and ...

Attracting customers to your company efficiently and at low costs becomes easier with the help of a good Inbound Marketing plan.
Attracting customers is always one of the main premises of any company. After all, in times of tight budgets, it is necessary to be strategic especially at this moment ...

Additionally, an inbound marketing agency provides digital marketing support using the methodology. This will help you engage today’s potential leads and turn them into tomorrow’s customers.

So, to answer the initial question: in practice, this means complementing your marketing team. This way ...

What’s more, the entire process also helps CIOs recognize the biggest return on their technology investments. After all, many CIOs get bogged down in incremental changes, which can cause them to miss the big changes they would normally see.

The days of upfront investment requirements and rigid KPIs ...

At this point, your lead is noticing the symptoms of a problem. However, they haven’t yet given it a name. So they’re looking for possible solutions and ways to optimize their current situation.

So this is where content comes in. Providing relevant information will attract leads, qualifying them ...

So the more pleasant and personalized the consumer experience is , the more likely your user will be to be converted by the sales team.

That’s why this is where most B2B campaigns see the biggest timing discrepancy. Your first interaction with a lead might happen when they sign a new six-month ...

Especially when combined with recent articles, this way you ensure the relevance of the blog for generating qualified leads .

6) Provide better ads
Research shows that most companies prefer an ad in the form of a series of articles, rather than the traditional and hackneyed “buy now” ad.

After all ...

Think Tumblr quotes, but geared toward businesses. Did you know that educational content you create for social media or articles can be reduced to visual content?

These pieces can be created using quotes, research data, market cases or any content that can be represented visually.

This not only ...

lead generation vs demand generation
Many companies – especially their sales departments – tend to use the terms demand generation and lead generation as if they were synonymous.

This is a mistake that should be avoided. After all, there are significant differences between the two terms. Something ...