TG Database

The ability to build a dashboard from scratch (in Lightning Experience) means customising and displaying data exactly as you need it. Here's how.


Grayscale headshot of Robbie Bain
Robbie Bain

4 mins


3D eBook cover with text How to Measure ROI using PardotFree ResourceDownload now
In today's ...

Handlebars Merge Language (HML)
As one of the prerequisites, HML is essential for email compatibility over the Salesforce and Pardot platforms.

As the new drag-and-drop email builder is exclusive to the Pardot Lightning App in Salesforce, users are now able to search for and insert relevant data ...

With many businesses forced to make use of a virtual event approach this year, we need to focus on how we can address the use of Pardot marketing automation for both physical and online events. This blog will outline four different ways we can optimise Pardot for both types of events.


Hollie ...

Please note you can only have 10,000 items in a folder, and 16 levels of subfolders.

If you are a Pardot Plus account user, you will be able to utilise Scoring Categories in your folder hierarchy.

By enabling Scoring Categories through Pardot’s Folder hierarchy, we are able to collectively group ...

Additional note: Record Preference - this specifies whether to create all records or only when the attribution is greater than 0%. This field is always checked for ‘All Records’ for custom models.

5. Next, navigate to the user section and click the User detail page. Click the Related list called ...

To make life really simple, the Pardot Grading & Scoring Worksheet is an interactive PDF that you can complete digitally, with no need to print.

Although, if you’re a pen and paper person, you can print too!

Using the general process we use ourselves at MarCloud, it will guide you step-by-step ...

Ensure the User is in Pardot
From Setup, in the Quick Find box, enter Pardot, then select Pardot Account Setup.

Click Manage Users next to the business unit.

Click Edit User Assignments.

Use the lists to search for Zapier’ and add the user to either of the Sales or Marketing user groups ...

Another reason you should be using two-click unsubscribe is that it can actually prevent some recipients from unsubscribing entirely. If your email’s unsubscribe’ link forwards to a Preference page, then you can give the recipient a choice as to which lists they would like to remain a part of ...

Google Analytics stores your website data as a binary large object (blob). It uses SQL views to query the blob to create 32 virtual objects that you can connect to.
NOTE: Knowledge of Google Analytics Reporting API is necessary when selecting which virtual objects to connect to. Google Analytics ...

We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.


Hollie Fitzpatrick
Hollie Fitzpatrick

2 mins


Laptop screen with text Pardot ...