TG Database

If in the Experiential Economy every commercial strategy must aim to develop the emotional bond with the client, it is then necessary to clarify this new question that appears in the business world: what is the difference between emotion, feeling and sensations?

It is difficult to explain these ...

That is why when sales are falling, it is tempting to try to increase the number of loyal customers rather than increase market penetration.

The reality, however, is that market penetration and customer loyalty are highly correlated. In Greg Satell's opinion, the best thing you can do to improve ...

The head of a marketing department has to use information from each and every area of ​​the company in order to make the right decisions and implement the correct strategies. Analyzing the well-known concept of the Marketing Mix, we could define it as "The set of instruments that the company uses to ...

Not long ago I came across a new marketing label to define a new segment of the population, the inercists . This segment is made up of a group of people who, after the economic crisis and due to its consequences, continue to maintain the inertia of purchases, although?

Inercists are people who ...

The consumer perceives that the seller has received the trust of other consumers with whom he has done business successfully. This could be made tangible by indicating on the retailer's website the number of physical locations or employees.

Reputation: This is perceived by buyers as the ...

In that same documentary, Ferguson exposes musical idols like Led Zeppelin, or fantastic filmmakers who copied, modified, and compiled scenes from other films to create their masterpieces, like George Lucas with Star Wars, or Quentin Tarantino with Kill Bill.


To be honest, in most cases we need to ...

This happens, for example, with Influencers, where we believe they know the subject and their approaches are not often questioned by their followers.

Bandwagon Effect

What others think influences our thinking to a greater or lesser extent. People are socially programmed. For example, if we see a ...

Constantly replaced by other information, resulting in information overload. We have an expansion of information on a global scale, but with very little understanding, formation and generation of knowledge. Social networks such as Facebook, WhatsApp, Twitter, Google +, and others show an egocentric ...

Aall the instructions to the letter as indicated on the packages for seven (7) years has not had any of its effects, such as; being harassed by women, attracting their attention and even not being able to go out to have tea with a woman. The response of Unilever Limited or the argument they used ...

Psychology has become another tool that marketers can use to connect with consumers, to understand them and to establish the most efficient communication channels. Understanding consumer behavior and the elements that lead them to act in that way can allow them to be much more efficient when ...