TG Database

Audience demands require brands to remain on different channels for longer. This is why the always-on strategy has emerged to achieve a better position among competitors.

Faced with the vast array of consumer products and services, brands have found themselves in need of finding a way to stand out ...

MU Marketing Content and Lab and Pacífico Business School (PBS) have worked in partnership to disseminate successful content marketing cases in the country, good practices that will be very useful for marketing specialists. Through the experience of the following brands, we will explain how, by ...

The great reception that the content has had by YouTube users has been surprising: 5to piso has surpassed 4 million views in several of its videos, and Dra. del Ahorro achieved 1.1 million views in the first episode of its second season.

“Both series have helped the company improve its ...

After having a clear main strategy, the content development was carried out according to each stage. In the first phase, graduate stories were presented, as well as testimonies from Pacífico students. This allowed us to connect closely with those interested and get them to move on to the MQL stage ...

In Latin America there are 18.9 million influencers on Instagram alone, representing 9% of the platform's users; according to the largest study on influencers in Latin America (2023) , conducted by Influencity.

The great diversity of these figures across the continent has allowed Fanta to choose a ...

The AI ​​revolution in content marketing offers impressive efficiency, but also poses the risk of losing the essential human connection. However, a recent study by NP Digital reveals that, although 6 out of 10 content creators use AI tools, human-generated narratives still capture audience interest ...

When approaching the creation of brand websites, it is essential to recognize that dynamic and immersive content platforms excel in today’s digital age, more so than pages that only highlight product features, such as online catalogs. One of the main goals of these websites is to keep users ...

Today, a brand’s content website is the main digital asset for establishing contact with potential customers in an increasingly connected world. Given this relevance, it is key that the messages of the proposed content are clear and direct, in order to establish connections with markets and boost ...

Another idea about content marketing is that it only works for certain types of businesses, but in reality this type of marketing is beneficial for any company, be it a clinic, a mining company, or a technology program that is just being launched on the market.

Here are some reasons why marketing ...

Throughout this text, we have made it clear that ABM is based on the idea that not all customers are the same or deserve the same approach. Hence, content marketing plays a crucial role in achieving its success: content personalization is at the heart of this intersection.

ABM can apply content ...