TG Database

Explicit Consent: Always include an unchecked checkbox on your signup form where users explicitly consent to receive marketing emails.
Privacy Policy: Link to your privacy policy prominently on the landing page.
Data Security: Ensure the data collected through your landing page is secure.
A/B Test ...

Conversion Rate: The percentage of people who scan the QR code and then successfully sign up for your email list on the landing page. This is the most critical metric.
Cost Per Lead (CPL): If you're paying for placement of your QR code (e.g., print ads), calculate how much it costs to acquire each ...

Website Activity: Pages visited, products viewed, time spent on pages, search queries, categories browsed, content consumed (blogs, videos).
Purchase History: Products purchased, purchase frequency, average order value, last purchase date, product categories bought.
Email Engagement: Open rates ...

Reduced Unsubscribe Rates: When content is relevant and valuable, subscribers are less likely to opt out.
Optimized Resource Allocation: Focus your marketing efforts on high-value segments and behaviors that have the greatest impact on your business goals.
Deeper Customer Insights: The process of ...

Trigger: Subscriber becomes inactive (e.g., no opens/clicks in 30, 60, or 90 days).
Content: Attempts to re-ignite interest. Could offer exclusive content, a special discount, ask for feedback on why they've disengaged, or allow them to update preferences.

Milestone Emails:

Trigger: Customer's ...

Number of items in the cart.
Time since abandonment.
Past purchase history of the customer (e.g., first-time vs. repeat abandoner).
Personalize Beyond the Name: While using the recipient's name is a good start, true personalization comes from dynamically inserting content based on their behavior ...

Challenges and Considerations
While powerful, behavioral targeting isn't without its challenges:

Data Overload: Collecting vast amounts of data can be overwhelming without proper tools and analysis.
Integration Complexity: Connecting various data sources (CRM, website, email platform) can be ...

The Core Concept: Understanding Customer Behavior
At its heart, using customer behavior in email campaigns means segmenting your audience and tailoring your messages based on observed actions and interactions. It's about answering the question: "What has this customer done that tells me something ...

Products Purchased: Specific items, categories, brands.
Purchase Frequency: How often do they buy?
Average Order Value (AOV): How much do they typically spend?
Last Purchase Date: How recently did they buy?
Purchase History: Are they first-time buyers, repeat customers, or VIPs?
Refunds/Returns: Did ...

Still thinking about it?" or "Did you forget something?" Display images of the viewed products, link back to the product page.
Email 2 (If no engagement, ~24 hours later): Feature related products, highlight key benefits, address common concerns, or include social proof (reviews for those products ...