TG Database

Are you convinced of the importance of data governance in your company? Well-implemented data governance ensures compliance with the law, increases security, prevents data leaks and optimizes processes, bringing more strategy to the business environment. And it can be easier to implement the ...

We have already spoken more than once about the importance of using science and data analysis in the marketing sector.

So, let’s start this post in a different format. Instead of the traditional introductory paragraph, we’ll get straight to the point: two great qualities of the “marriage” between ...

In just under two months, there will be a new edition of Black Friday and being a data-driven company will make all the difference when it comes to capturing consumers.

According to a survey conducted by Nielsen , 59% of Brazilians want to make purchases on this date. The main niches sought by ...

It is known that marketing has changed over the years to cater to all generations.

And according to Philip Kotler, author of a series of books on Marketing, current marketing – called Marketing 5.0 – is the stage of evolution of this methodology, marked by the power of technology in favor of ...

Meta, the owner of Facebook, Instagram and WhatsApp, has announced that it will charge advertisers a 30% fee on the amount spent on boosted posts on iOS. The measure, which will come into effect soon, aims to offset the transaction fee charged by Apple on in-app purchases. The new fee has sparked ...

Relationship rules , also known as communication rules, are powerful tools for nurturing leads and solidly strengthening relationships with customers at all stages of the purchasing journey.

Functioning as guides to the brand's content and product, they are essential for maturing consumer interest ...

The banking industry is constantly evolving, and hyper-personalization is emerging as one of the key trends driven by Artificial Intelligence (AI). With the ability to analyze large volumes of data and deliver unique, personalized experiences to each customer, banks are transforming the way they ...

Artificial intelligence (AI) is transforming the corporate world by optimizing processes, generating insights and improving decision-making.

However, to maximize these benefits, it is essential to ensure data observability . This means not only applying AI technologies, but also continuously ...