TG Database

Today we are talking about a new marketing whose main need could be to reinvent a word with very diverse expectations. Since the emergence of the digital era, we are at a point where building long-lasting relationships in hypersaturated channels has become essential, but even so, the main change is ...

The first step is an analysis design with very clear and actionable objectives in the medium term. That is to say, every question in a survey, every second of an interview with a client, every meeting with the team to analyse, has a cost…and a very high one. Therefore, we must choose very carefully ...

We are undoubtedly talking about people, about clients. In other words, the first mental change we must activate is to want to be specialists in the type of people and client businesses and not in areas or products. The possibilities of being attractive, different and relevant will multiply.

The ...

for example occupying a management position, the need may focus more on support towards the new position and objectives.

With greater knowledge of weaknesses and areas for improvement, with experiences (already lived) on which to contrast the mentor's experience and from a decision-action position ...

Industrial manufacturers are increasingly affected by changing demand that affects their competitiveness. They also face it with little visibility, a customer-centric culture and flexibility due to being so far from the end customer.

In other words, all the changes that arise in the end consumer ...

The right B2B Digital Marketing approach can help sales teams adapt to these highly autonomous customer dynamics.

Firstly, by training them, especially in the use of social networks, such as LinkedIn.

Another fundamental aspect is to contribute to the generation and dissemination of corporate ...

The modern definition of Marketing begins to add new types of relationships that can create equal or even more value for the company than relationships with customers, for example: relationships with employees, suppliers, my clients' customers, prescribers, the most disadvantaged groups or even the ...